Bjørn Z. Ekelund, cand.psychol., University of Oslo and MBA, Henley Management College, founder of Human Factors AS, Norway. He is the creator of and has been the person most central to the development of Diversity Icebreaker; he has delivered his MBA dissertation on Red, Blue and Green. He is one of the most renowned and established experts in Norway within the fields of collaboration, team development, communication and management across functional roles and cultural diversities. He is dedicated to searching for innovative solutions for how practice and theoretical understanding can feedback to each other and create new qualities. He has contributed with his professional and scientific expertise to numerous research projects, articles and books. He teaches, speaks on events and conferences and facilitates change processes throughout the world.